So here it is. I am now officially an entrepreneur. I have a company. I have a product. I have a plan and even have some money.
Now I have to make it happen.
I came up with the idea for the Bio Bag about a year ago when watching a BBC news item about waste separation and recycling. It followed a typical British suburban family which was, for the purpose of the programme, seperating all its waste for a whole month. They seemed to be happy doing it. But the thing that caused the most difficulty was the kitchen and organic waste which was kept in a big slop-bucket in the kitchen. It very rapidly became a bucket full of unspeakable mess...Not something you want in your house, especially if you are living a busy life (sub-)urban life of too much hassle and too little time.
I think that most of us live this kind of life: very busy with work, family and general housekeeping and meanwhile trying to do something good for the world beyond our front door. No eco-warriers, more eco-worriers. We fret that we should do something, but our good intentions strand in the practicalities of daily life and we rarely get much further than using the reusable supermarket bags instead of the standard ones.
So the Bio Bag is for us, my friends. A way of collecting and disposing our organic and kitchen waste with a minimum of hassle. We can keep our kitchen clean and still do our thing to limit landfill and reduce global warming. Every little helps....
That, at least, is the sales pitch. Most people I bounce it off to, react enthusiastically. Now I have to turn it into a real business...Keep watching this space!